First Federal Bank Blog

Whether you’re a retailer or a service provider, every entrepreneur needs to have a solid grasp of what customers need and want. By knowing your target demographic’s problems, pain points, interests, and inclinations, you can better market your company and broaden your audience. Here are a few strategies to help you better understand your customer...

You’ve had a dream of going into business for yourself, and now you have a product or service you could turn possibility into reality. When you’re looking to get a business venture off the ground, you need startup capital. That’s where business loans can come in handy.

Cybersecurity breaches threaten every company, from the smallest family businesses to the largest corporations. That’s why it’s essential to know how to protect your data from prying eyes. Here are some simple steps you can take to keep your company safe from cybercrime:

Hiring a new employee is a big commitment, especially when it comes to cost. This includes the time it takes to procure interview questions, create job listings, communicate with potential hires, conduct the interviews, and train a new associate — all on top of adding a salary to your business budget. A trial period for new employees is a great...

For many small businesses, properly administered social media is no longer an optional extra — it’s a must-have for effective marketing. However, every business is different, so it’s important to weigh your specific needs as you decide whether it’s time to hire a social media manager.

When you’re looking to hire employees, the process of recruitment can be quite daunting. According to career website Glassdoor, it costs $4,000 to recruit a new employee in the U.S., on average. Here are some effective ways to reduce hiring and recruitment costs while still getting high-quality applicants:

As more work teams move to a remote setting, it can be difficult at times to promote camaraderie between associates. Here are a few ways you can build teamwork, even when most of your employees are working from home:

Marketing is a great way to increase awareness of your business and to ensure you are reaching the right customers. One method of marketing is event sponsorship, which offers a more unique way of advertising.

As an entrepreneur, you know the importance of having an online presence — and an app may feel like the natural next step in your company’s growth. While having your own app comes with benefits, it’s also critical to understand the costs and drawbacks of the endeavor. Here are some factors to help you decide whether an app is a good fit for your...

Regardless of how long your business has been open or how well-established it is in the community, branding will always be a crucial part of your marketing — so it’s important you have a good logo. Here are some signs that your company’s logo may need a makeover: