Pros and Cons of Direct Mail Marketing

March 03, 2021 by First Federal Bank

As the owner of a small business, you want to reach as many potential customers as possible. Despite the rise of email and social media marketing, regular direct mail can still play a key role in helping you achieve this goal. However, before you start planning a direct mail marketing campaign, it’s important to understand the pros and cons of...

Topics: Small Business, Entrepreneurship

Myths About Small-Business Debt

February 24, 2021 by First Federal Bank

To increase the success of your business, you need to make more money — and sometimes you need to borrow money to increase cash flow and unlock better opportunities for revenue growth. However, taking out a small business loan may seem like a bigger risk than it’s worth.

Topics: Small Business Lending, Small Business, Entrepreneurship

Top Small-Business Loan Tips

February 19, 2021 by First Federal Bank

Whether you’re starting up, expanding, or need a quick injection of cash, a small-business loan can be a lifesaver and a dream-maker. Given the gravity of what a loan can do for your business, it should come as no surprise the process of securing one takes a careful, intelligent approach. If you know what lenders are looking for and how to...

Topics: Small Business Lending, Small Business, Entrepreneurship

Choosing Between an External Consultant and a New Employee

February 12, 2021 by First Federal Bank

As an entrepreneur, you want the best for your company — but you only have so much time and attention to give. If you need advice on areas outside of your expertise, you may need to seek out consultation. However, it’s important to weigh the benefits of hiring a new internal consultant versus an external consultant. Here’s a look at a few...

Topics: Small Business, Entrepreneurship

Is an SBA 7(a) Loan Right for Your Small Business?

February 08, 2021 by Rob Hughes

First Federal Bank is committed to supporting our small business customers during these challenging times. In 2020, the SBA’s Paycheck Protection Program (PPP) authorized up to $349 billion in forgivable loans to small businesses to pay their employees during the COVID-19 crisis. Over 1,000 small businesses secured $140 million through First...

Topics: Small Business Lending, Small Business

Decreasing Costs for Your Company

February 08, 2021 by First Federal Bank

In lean times, finding ways to minimize and cut costs is crucial for the survival of your business. While some situations can lead to hard choices, taking a smart approach to cost-cutting can help sustain you through a tough period, and set you up for increased financial success down the road.

Topics: Small Business, Entrepreneurship

Traditional Marketing Methods That Still Work

February 01, 2021 by First Federal Bank

When you’re looking for popular marketing trends in 2021, you’re going to find a lot of technology-based options. That doesn’t mean traditional tools like billboards, flyers, and referrals are completely out of the question.

Topics: Small Business, Entrepreneurship

Tax Resolutions for 2021

January 15, 2021 by First Federal Bank

Nobody looks forward to paying taxes, but a bit of preparation and planning can go a long way toward easing the stress for your small business. As 2021 gets underway, consider making these tax resolutions part of your business strategy for the new year:

Topics: Small Business, Entrepreneurship, Taxes

What is Search Engine Optimization?

January 08, 2021 by First Federal Bank

If your company has an online presence, you might have heard of search engine optimization. It’s defined as “the practice of increasing the quantity and the quality of traffic to your website through organic search engine results.” If none of that made sense to you, or you want to polish up your SEO skills, consider these first steps:

Topics: Small Business, Entrepreneurship

Positioning Your Product in the Proper Market Context

December 30, 2020 by First Federal Bank

Product positioning can make all the difference between having a killer idea with tons of potential and being a successful business that capitalizes on its ingenuity. Knowing how to market your product effectively is as essential as having a product to sell, and executing your plan effectively can open doors for your business with exciting...

Topics: Small Business, Entrepreneurship