Decreasing Costs for Your Company

February 08, 2021 by First Federal Bank

In lean times, finding ways to minimize and cut costs is crucial for the survival of your business. While some situations can lead to hard choices, taking a smart approach to cost-cutting can help sustain you through a tough period, and set you up for increased financial success down the road.

Topics: Small Business, Entrepreneurship

Traditional Marketing Methods That Still Work

February 01, 2021 by First Federal Bank

When you’re looking for popular marketing trends in 2021, you’re going to find a lot of technology-based options. That doesn’t mean traditional tools like billboards, flyers, and referrals are completely out of the question.

Topics: Small Business, Entrepreneurship

Tax Resolutions for 2021

January 15, 2021 by First Federal Bank

Nobody looks forward to paying taxes, but a bit of preparation and planning can go a long way toward easing the stress for your small business. As 2021 gets underway, consider making these tax resolutions part of your business strategy for the new year:

Topics: Small Business, Entrepreneurship, Taxes

What is Search Engine Optimization?

January 08, 2021 by First Federal Bank

If your company has an online presence, you might have heard of search engine optimization. It’s defined as “the practice of increasing the quantity and the quality of traffic to your website through organic search engine results.” If none of that made sense to you, or you want to polish up your SEO skills, consider these first steps:

Topics: Small Business, Entrepreneurship

Positioning Your Product in the Proper Market Context

December 30, 2020 by First Federal Bank

Product positioning can make all the difference between having a killer idea with tons of potential and being a successful business that capitalizes on its ingenuity. Knowing how to market your product effectively is as essential as having a product to sell, and executing your plan effectively can open doors for your business with exciting...

Topics: Small Business, Entrepreneurship

Record Management 101

December 21, 2020 by First Federal Bank

Being an entrepreneur comes with a lot of paperwork. All of those receipts, invoices, tax forms, credit card statements and payroll forms can quickly become overwhelming. But don’t succumb to the temptation to shove them all in a drawer and forget about them. Follow these tips to help you wrangle those records:

Topics: Small Business, Entrepreneurship, Taxes

Keeping Customers Happy for Better Retention

December 11, 2020 by First Federal Bank

When you run a business, it’s easy to get caught up in gaining new patrons. However, taking good care of the ones you already have is every bit as important and is vital to steady, long-term growth. Here are a few ways to keep your current customers satisfied and loyal for years to come:

Topics: Small Business, Entrepreneurship

Does Your Business Need a Project Management Tool?

December 02, 2020 by First Federal Bank

For your business to thrive, you need to have the right tools in your toolbox, and that includes the best software for your operations. Regardless of the size of your company, you may benefit from using a project management tool to delegate and monitor your internal ventures. These are some of the most common benefits that project management...

Topics: Small Business, Entrepreneurship

How Hard Should You Fight to Keep Employees?

November 27, 2020 by First Federal Bank

Your business needs high-performing staff to help it grow and thrive. When your best employees give their notice, how far should you go to try to make them stay?

Topics: Small Business, Entrepreneurship

The Do's and Don'ts of Home Office Deductions

November 20, 2020 by First Federal Bank

The popularity of the home business model has seen a significant spike in recent years. More and more individuals have found success earning a living from the comfort of their own home. There can be many perks to being a home business owner, but one benefit not many owners take advantage of is the ability to claim a home office tax deduction....

Topics: Small Business, Entrepreneurship, Taxes, Home Owners, Business

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