If you’re advertising your business, you need to make every word count. That’s why it’s important to understand what weasel words are, how they can dilute your messaging, and ways you can avoid them in favor of more direct and impactful language.What is a weasel word?HubSpot Sales Blog editor Leslie Ye explains weasel words are used in an effort...
Your arrangement with your employees is built on trust. They spend their days involved in company operations and performing tasks; in return, you pay them for their time. So when your employees aren’t beginning their shift on time or are leaving early, they’re completing less work than what their wages entail. That’s why setting and enforcing...
Topics: Small Business
Whether you’re a newly minted solo entrepreneur or a long-time business owner who’s going through tough times, you might find your company needs a little extra money. Before you dip into your personal savings to make ends meet, consider the benefits and drawbacks:Pay less in interestIf your business is strapped for cash, your personal savings...
Topics: Business Banking, Small Business
If you’ve got a growing enterprise, you may want to give your staff members the power to make purchases. Whether they’re wining and dining clients or buying paint brushes and flooring to fix up an investment property, a business credit card can give your employees a convenient way to make transactions on behalf of your company. However, there are...
Topics: Business Banking, Small Business
Donating to a tax-deductible charity can boost your small business in a variety of ways. It lets you give back to your community, support causes that are important to you, and create a positive image for your company. Depending on how much you donate, your business could enjoy tax perks as well. Here are some tips to keep in mind as you choose a...
Topics: Small Business
One crucial element that can significantly impact your business’s financial standing is credit. Just as individuals rely on personal credit scores, businesses need to establish and maintain strong credit to access financing, secure favorable terms, and build trust with partners and suppliers. Let's explore four methods to build business credit:...
Topics: Small Business
For better or for worse, your company’s social media posts can draw a lot of attention. However, a few smart practices can keep your brand looking good in the public eye. Here’s a look at what you should — and shouldn’t — do to maintain a healthy social media presence for your business: Do include a call-to-action Whether you’re...
Topics: Small Business
A healthy business must have a thriving customer base that provides stability as a major revenue driver. In fact, Harvard Business Review found it’s easier and less costly to retain existing customers who already know your brand and your products or services than to acquire new customers. To have an effective customer retention approach, though,...
Topics: Small Business
Whether you’re coming to the marketplace with a new innovation or a spin on a consumer staple, product positioning is key for success. If you know how to market your product and to whom, you’ll be in a better position to compete with and surpass your competitors.What is product positioning?Product positioning is crucial for a successful...
Topics: Small Business
Before you know it, the holidays will be here. And then it’s too late! You run the risk of missing out on profits, growth, and overall holiday enjoyment if you don’t take steps now to prepare for the bustling season. With these tips, you can ready your staff and business for a successful holiday run:Create your marketing planThe holidays are a...
Topics: Small Business