Customer Feature: Mike Fiser of Bruster's Real Ice Cream in Jacksonville

After nearly 37 years in the grocery industry, Mike Fiser traded life on the road for the opportunity to build something lasting for his family.

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How Only Paying the Minimum on Your Credit Card Balance Will Cost You

Credit cards feel convenient, flexible, even a little empowering when used for everyday purchases. There can be a financial twist that catches many...

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First Federal Bank Welcomes Two New Directors to Its Board

First Federal Bank welcomed Vickie DePratter and Michael D. McAuley to the First Federal Bank Board of Directors effective July 1. Their experience,...

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Tops Signs You Need to Take a Break

When people think of summer, they think of vacation time. Travel. Chilling by the pool or at the beach. The season is synonymous with time off and...

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Homebuyers Are Still Active: What Today's Market May Mean for You

If you've been thinking about selling, you've probably seen plenty of headlines suggesting the real estate market has slowed significantly. While...

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Start Saving for the Holidays Today with a Christmas Club Account

You’ve probably heard of “Christmas in July.”The American origin was an all-girls summer camp in North Carolina. Back in 1933, the whimsical...

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What is Heart Rate Variability, and Why Does It Matter?

When you think about your health, how well do you understand heart rate variability (HRV)? Chances are, there are other metrics you are more familiar...

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How to Recognize a Text Message Scam

Chances are, it has happened to you. A text alert on your phone shows you have received a suspicious message from a number you do not recognize. Your...

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Have You Set Up These Financial Accounts for Your Child?

From the moment you become a parent, you are aware of the many expenses you will face over the coming years. You may have discussed and even started...

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The Housing Market May Be Stronger Than You Think

If you've been following the headlines, it's easy to assume the housing market is struggling. While affordability and interest rates remain important...

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Florida Makes Changes to Back to School Sales Tax Holiday

Last year, Florida Governor Ron DeSantis announced the Back to School Sales Tax holiday would become permanent, lasting throughout the month of...

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