Customer Feature: Mike Fiser of Bruster's Real Ice Cream in Jacksonville
After nearly 37 years in the grocery industry, Mike Fiser traded life on the road for the opportunity to build something lasting for his family.
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3 min read
Melissa Mouriz Redon
:
November 12, 2026, 9:02:28 AM EST
How Coastal Specialty Door Contractors found a true banking partner
in First Federal
"We install the fancy doors you see in freezers, cold storage facilities, big distribution centers, warehouses, and places like that," says Alexis Langmaid, co-owner of Coastal Specialty Door Contractors (Coastal SDC) in Macclenny. The company is just over a year old, but it already has a growing crew, jobs across the country, and a warehouse of its own. Alexis says First Federal helped make that possible.
Alexis never planned on starting a door business. Her husband spent years in the cold storage industry and kept hearing the same frustration: there was a real need for quality, specialized door installation. Eventually, they asked themselves why they shouldn't do something about it. "In September 2025, Coastal SDC was born!" she says.
They expected a slow, steady start. It didn't turn out that way. "In just over a year, we've grown our team, expanded our capabilities, traveled across the country for projects, and moved into our very own office and warehouse space," she says.
"If it's a door on an industrial or commercial site, chances are we can install it," Alexis says. They also install commercial and industrial windows.
Alexis says her husband loves sharing a story that drives home the importance of choosing the right door installer. "He hates fish. Absolutely hates it. But years ago, he was working in a freezer for a company that makes fish sandwiches. One day, they had their specialty chef prepare fish sandwiches for everyone for lunch. This chef traveled all over the country doing one thing: making fish sandwiches from those frozen patties. My husband, not wanting to be rude, took a bite with every intention of politely discarding the rest afterward. But to this day, he'll tell you it was one of the best sandwiches he's ever eaten.”
“Now, anyone can buy those exact same frozen fish patties, follow the directions, and make a sandwich at home. But somehow, it'll never taste quite like the one that specialty chef made. Why? Because that's all he did, and he did it exceptionally well. That's exactly how we look at door installation. Sure, anyone in construction can install a door. They come with instructions, all the parts, and some even have YouTube tutorials.! But there's a difference between someone who can install a door and someone who specializes in doing it. We travel all over the country installing these specialized doors. It's what we do, and we take pride in doing it exceptionally well," says Alexis.
The couple knew they needed a new company truck quickly to keep pace with their growth. They found the right one, but buying it left them below the financial cushion they were comfortable with. "As a brand-new small business, our financing options were pretty limited," Alexis says.
Having already built a relationship with First Federal, the couple turned to the bank during this time. "We walked into the bank with no appointment, no real idea of what our options were, and honestly, a whole lot of fear and desperation," she says. Instead of treating them like another application, the team got to work finding a solution.
The loan paid for the truck and let them hire two more dDoor iInstallation tTechnicians. "That meant we finally had enough people and resources to be in two places at once," Alexis says. Before long, the investment was opening the door to more work.
Alexis sums up the loan process this way: "Well, it basically started and ended with tears. Scared tears at the beginning and happy tears at the end."
With so much travel, being able to handle nearly everything digitally made a big difference. Alexis says she could email from her computer or text from the road. "Seriously, who can text their bank these days?! And I'm talking about texting an actual human who knows you, not some automated bot that sends you in circles."
Alexis has plenty of praise for the First Federal team. "You're dealing with real humans," she says. "They're the kind of people who treat you the same way at the t-ball field as they do when you're sitting across from them filling out loan documents."
Even her son has noticed. He calls it his bank, and Alexis is pretty sure he thinks the toy room is his personal office.
"We never felt pressured, confused, or like we were just another number," she says. "There's so much to worry about when you start and run a business, but knowing the First Federal team has our back has been a constant comfort."
Alexis says a local banking partner is "priceless." They came from a bad banking experience, so they know the difference. "Having a local banking partner who knows us, understands our business, and genuinely wants to see us succeed has changed the way we approach our finances," she says. In her view, "the right partnerships are part of the foundation of any successful business."
Would she recommend First Federal to other business owners? "A thousand times, YES!" Her advice is simple: "Go talk to the people at First Federal Bank."
"Money is scary, and goodness knows owning a business is scary, but when you have the right people in your corner, those intimidating things become a whole lot easier to navigate."
Her last word to fellow owners: "Find people you trust, ask them questions, and build relationships with partners who genuinely want to see you succeed."
After nearly 37 years in the grocery industry, Mike Fiser traded life on the road for the opportunity to build something lasting for his family.
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