First Federal Bancorp Inc. announced that it has changed the name of a portion of the Retail Mortgage division from CBC Mortgage to First Federal Bank. The name change follows the 2018 merger with Coastal Banking Company Inc. and reflects the company’s commitment to a consistent brand and customer experience.
The updated name will be reflected in the mortgage teams and offices in Fernandina Beach and the Carolinas, including Ft. Mill, Mount Pleasant, Charlotte, Beaufort and Port Royal.
“This name change reflects the evolution of our organization, to have a consistent brand in the core regions we serve,” said John Medina, president and chief executive officer of First Federal. “We are excited to provide our mortgage customers with the same exemplary level of service under one brand umbrella that has become our hallmark for more than half a century.”
About First Federal
First Federal Bank is a community-based mutual savings bank offering consumer and commercial banking solutions, services, and loans through banking offices in Florida’s Panhandle, North Central and East Florida, and coastal South Carolina. Mortgage, SBA and USDA customers are served through lending offices across the Southeast and Midwest. First Federal is headquartered in Lake City, Florida with assets totaling over $3 billion. First Federal has received a “5-Star, Superior” financial rating from BauerFinancial, Inc., of Coral Gables, Fla. for more than two decades and was recognized by Newsweek as “Best Small Bank in Florida” in 2020. For more information, visit www.ffbf.com.