Understanding Social Media Algorithms

July 16, 2021 by Courtney Blackburn

When it comes to marketing your company in this day and age, social media can be a valuable way to reach your customers. Unfortunately, too many small business posts and pages languish ignored on major platforms. While many factors can impact success, it helps to understand the algorithms that social media platforms use to prioritize some posts...

Topics: Technology, Small Business, Entrepreneurship

Using Automatic Bill Pay

June 02, 2021 by First Federal Bank

Do you ever feel like you’re spending too much time paying bills, juggling account passwords, and keeping track of due dates? If so, you can reclaim some of that time by automating some of your predictable, recurring bill payments. Here’s a look at the benefits and drawbacks of using automatic bill pay:

Topics: Personal Banking, Technology, Budgeting

Optimizing for Google RankBrain

April 19, 2021 by First Federal Bank

As a small business competing against larger companies with greater brand presence, it’s important local patrons still find you. If you don’t optimize your website correctly, you could be lost among the sea of competitors. Achieving high search engine rankings depends on pleasing Google’s algorithm RankBrain. Here’s a basic guide for doing that:

Topics: Technology, Small Business, Entrepreneurship

7 Engaging Travel-Themed Podcasts

March 22, 2021 by First Federal Bank

The events of 2020 canceled many travel plans. It’s understandable if you’re eager to get out and see the world. But whether you’re a seasoned traveler or a newbie adventurer, some expert advice can help your trip run smoothly. Here’s a handful of helpful, informative podcasts to get you ready for your next journey:

Topics: Technology, COVID-19, Family

Reasons to Go Paperless

January 25, 2021 by First Federal Bank

If you’re inundated with requests by utility providers, department store credit cards, and insurance companies to “go paperless” but haven’t made the switch to digital statements yet, you’re missing out on some great benefits.

Topics: Technology, Insurance, Credit Cards

Learn About Cryptocurrency

December 28, 2020 by First Federal Bank

In recent years, cryptocurrency has been a booming topic among investors. Just like traditional currency, you can exchange it for services, products or other types of cryptocurrencies. You can also cash it out, much like chips at a casino. However, these digital currencies have many key differences when it comes to storage, transactions and...

Topics: Technology, Investing, Financial Education

Organizing and Storing Your Online Passwords

December 25, 2020 by First Federal Bank

To safeguard your financial, private, and personal information from identity thieves and hackers, you should use unique passwords for each of your online accounts as well as for each of your devices. From email — both personal and work — and bank accounts to health portals and shopping sites, the number of passwords to keep track of can be...

Topics: Fraud Alerts/Scams, Technology

Impress Clients With These 5 Video Call Tips

September 18, 2020 by First Federal Bank

With more companies taking their business online due to the pandemic, it’s likely your business will need to hold video calls with clients. Much like other forms of communication, video calls have certain etiquette rules — and your ability to follow them can make or break your professional image in the eyes of your clients. Here are some tips...

Topics: Technology, Small Business, Entrepreneurship, Marketing, COVID-19

Hosting a Virtual Baby Shower

September 09, 2020 by First Federal Bank

Current global events have impacted how many parties look this year. But with a little creativity, it’s still possible to celebrate special occasions like baby showers with those you love. Here are seven ideas for hosting an enjoyable (and safe) virtual baby shower for yourself, a relative or a friend:

Topics: Technology, Kids, COVID-19, Family

Protect Your Online Accounts from Phishing

August 28, 2020 by First Federal Bank

Phishing is an all too common way for scammers to learn your personal information and access your financial accounts. To help prevent yourself from falling victim to a scam, it’s wise to learn exactly how phishing works. 

Topics: Fraud Alerts/Scams, Technology, Financial Education

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