Does Your Website Need More Content?

July 02, 2021 by Courtney Blackburn

When it comes to marketing your small business, it’s often said content is king. And it’s true — by adding quality blog entries and pages to your website, you can build your brand, boost your website’s relevance, and attract new leads. Here are a few reasons to consider investing in content for your website:

Topics: Small Business, Entrepreneurship, Marketing

Impress Clients With These 5 Video Call Tips

September 18, 2020 by First Federal Bank

With more companies taking their business online due to the pandemic, it’s likely your business will need to hold video calls with clients. Much like other forms of communication, video calls have certain etiquette rules — and your ability to follow them can make or break your professional image in the eyes of your clients. Here are some tips to...

Topics: Technology, Small Business, Entrepreneurship, Marketing, COVID-19

Tips to Guide and Improve Your Customers’ Experience

July 15, 2020 by First Federal Bank

A customer journey is a planned path of interactions and engagements your customers will experience with your company — such as seeing your advertisements, buying their first product and liking your posts on social media. While this may sound straightforward, SalesForce explains that understanding these journeys can help you build a positive and...

Topics: Small Business, Entrepreneurship, Marketing

Focus on Your Customers in 2020

June 26, 2020 by First Federal Bank

The retail industry never stops evolving, and as a business owner, it’s important to keep up with consumer habits. From putting your values at the forefront to giving your customers more ways to shop, there are plenty of ways to show your customers that you care. Here are a few strategies for adapting to what modern shoppers want from their retail...

Topics: Small Business, Marketing

What Are Marketing Moments That Matter?

June 22, 2020 by First Federal Bank

When it comes to marketing, there are many ways to reach your audience. Website content, social media and advertisements can all help your business succeed, but you need to make meaningful connections with customers to create a bond of brand loyalty. Consider the moments that matter in your business and what you can do to make them memorable. ...

Topics: Small Business, Marketing

How to Share Good Customer Reviews

March 30, 2020 by First Federal Bank

Without a doubt, your loyal customers have good things to say about your company — so why not use those glowing reviews to showcase your business?If you’re a proud small business owner, you work hard to provide top-quality products and professional service. Here’s why you should capitalize on customer reviews, as well as a quick and easy guide to...

Topics: Technology, Small Business, Marketing

Paying for Digital Advertising

March 16, 2020 by First Federal Bank

In 2020, digital advertising is a multi-billion-dollar industry where you have to spend money to get the exposure you need.

Topics: Technology, Small Business, Marketing

Make Your Business Easier for Customers to Recommend

February 13, 2020 by First Federal Bank

When your company is up and running, you want potential clients to know all about your successes. You can promote them yourself, but recommendations from your customers will have a much bigger effect. Consider changing your strategy to get your business the good reviews it needs.

Topics: Small Business, Social Media, Marketing

How to Use Social Media to Generate Leads

February 05, 2020 by First Federal Bank

Whether you sell products, provide services or offer consultations, a well-managed social media presence can help you connect with potential clients. With skill, strategy and dedication, you can turn your followers into a source of income-generating leads. If you’re looking to grow your reach, consider these tips for turning your company’s social...

Topics: Social Media, Marketing

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