Focus on Your Customers in 2020

June 26, 2020 by First Federal Bank

The retail industry never stops evolving, and as a business owner, it’s important to keep up with consumer habits. From putting your values at the forefront to giving your customers more ways to shop, there are plenty of ways to show your customers that you care. Here are a few strategies for adapting to what modern shoppers want from their...

Topics: Small Business, Marketing

What Are Marketing Moments That Matter?

June 22, 2020 by First Federal Bank

When it comes to marketing, there are many ways to reach your audience. Website content, social media and advertisements can all help your business succeed, but you need to make meaningful connections with customers to create a bond of brand loyalty. Consider the moments that matter in your business and what you can do to make them memorable. ...

Topics: Small Business, Marketing

How to Share Good Customer Reviews

March 30, 2020 by First Federal Bank

Without a doubt, your loyal customers have good things to say about your company — so why not use those glowing reviews to showcase your business?If you’re a proud small business owner, you work hard to provide top-quality products and professional service. Here’s why you should capitalize on customer reviews, as well as a quick and easy guide...

Topics: Technology, Small Business, Marketing

Paying for Digital Advertising

March 16, 2020 by First Federal Bank

In 2020, digital advertising is a multi-billion-dollar industry where you have to spend money to get the exposure you need.

Topics: Technology, Small Business, Marketing

Make Your Business Easier for Customers to Recommend

February 13, 2020 by First Federal Bank

When your company is up and running, you want potential clients to know all about your successes. You can promote them yourself, but recommendations from your customers will have a much bigger effect. Consider changing your strategy to get your business the good reviews it needs.

Topics: Small Business, Social Media, Marketing

How to Use Social Media to Generate Leads

February 05, 2020 by First Federal Bank

Whether you sell products, provide services or offer consultations, a well-managed social media presence can help you connect with potential clients. With skill, strategy and dedication, you can turn your followers into a source of income-generating leads. If you’re looking to grow your reach, consider these tips for turning your company’s...

Topics: Social Media, Marketing