Optimizing for Google RankBrain

April 19, 2021 by First Federal Bank

As a small business competing against larger companies with greater brand presence, it’s important local patrons still find you. If you don’t optimize your website correctly, you could be lost among the sea of competitors. Achieving high search engine rankings depends on pleasing Google’s algorithm RankBrain. Here’s a basic guide for doing that:

Topics: Technology, Small Business, Entrepreneurship

Working with Suppliers

April 05, 2021 by First Federal Bank

No matter what kind of business you run, you’ll likely need to work with suppliers in some capacity. A supplier is any business that provides the products or services that your business needs in order to operate. Selecting good suppliers and working well with them is critical to your business’s success. The following tips will give you a...

Topics: Small Business, Entrepreneurship

Understanding Taxes When You're Self-Employed

March 29, 2021 by First Federal Bank

If you’re new to the world of business ownership, managing your taxes can be one of the most daunting aspects of self-employment. Dealing with estimated taxes, figuring out deductions, and navigating tax forms can dampen the spirits of even the most intrepid entrepreneur. To help you prepare, here are a few things to know about the unique tax...

Topics: Entrepreneurship, Taxes

Business Accounting Mistakes to Watch Out For

March 19, 2021 by First Federal Bank

Tax time is stressful for every small business owner, especially if you make certain common accounting mistakes. These simple errors can lead to missed deductions, additional fines, and plenty of unnecessary stress, all of which cost you the time and energy you could be using to grow your company. From simple disorganization to overburdening...

Topics: Small Business, Entrepreneurship, Taxes

How to Overcome Objections in Sales

March 15, 2021 by First Federal Bank

Many small business owners, lacking the budget for a dedicated sales team, take on the responsibility of making sales themselves. However, this can be a difficult task without specialized sales training. One of the most important skills among salespeople is the ability to handle objections — something stopping a potential client from going...

Topics: Small Business, Entrepreneurship

Pros and Cons of Direct Mail Marketing

March 03, 2021 by First Federal Bank

As the owner of a small business, you want to reach as many potential customers as possible. Despite the rise of email and social media marketing, regular direct mail can still play a key role in helping you achieve this goal. However, before you start planning a direct mail marketing campaign, it’s important to understand the pros and cons of...

Topics: Small Business, Entrepreneurship

Myths About Small-Business Debt

February 24, 2021 by First Federal Bank

To increase the success of your business, you need to make more money — and sometimes you need to borrow money to increase cash flow and unlock better opportunities for revenue growth. However, taking out a small business loan may seem like a bigger risk than it’s worth.

Topics: Small Business Lending, Small Business, Entrepreneurship

Top Small-Business Loan Tips

February 19, 2021 by First Federal Bank

Whether you’re starting up, expanding, or need a quick injection of cash, a small-business loan can be a lifesaver and a dream-maker. Given the gravity of what a loan can do for your business, it should come as no surprise the process of securing one takes a careful, intelligent approach. If you know what lenders are looking for and how to...

Topics: Small Business Lending, Small Business, Entrepreneurship

Choosing Between an External Consultant and a New Employee

February 12, 2021 by First Federal Bank

As an entrepreneur, you want the best for your company — but you only have so much time and attention to give. If you need advice on areas outside of your expertise, you may need to seek out consultation. However, it’s important to weigh the benefits of hiring a new internal consultant versus an external consultant. Here’s a look at a few...

Topics: Small Business, Entrepreneurship

Decreasing Costs for Your Company

February 08, 2021 by First Federal Bank

In lean times, finding ways to minimize and cut costs is crucial for the survival of your business. While some situations can lead to hard choices, taking a smart approach to cost-cutting can help sustain you through a tough period, and set you up for increased financial success down the road.

Topics: Small Business, Entrepreneurship

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