Pros and Cons of Direct Mail Marketing

March 03, 2021 by First Federal Bank

As the owner of a small business, you want to reach as many potential customers as possible. Despite the rise of email and social media marketing, regular direct mail can still play a key role in helping you achieve this goal. However, before you start planning a direct mail marketing campaign, it’s important to understand the pros and cons of...

Topics: Small Business, Entrepreneurship

Myths About Small-Business Debt

February 24, 2021 by First Federal Bank

To increase the success of your business, you need to make more money — and sometimes you need to borrow money to increase cash flow and unlock better opportunities for revenue growth. However, taking out a small business loan may seem like a bigger risk than it’s worth.

Topics: Small Business Lending, Small Business, Entrepreneurship

Top Small-Business Loan Tips

February 19, 2021 by First Federal Bank

Whether you’re starting up, expanding, or need a quick injection of cash, a small-business loan can be a lifesaver and a dream-maker. Given the gravity of what a loan can do for your business, it should come as no surprise the process of securing one takes a careful, intelligent approach. If you know what lenders are looking for and how to...

Topics: Small Business Lending, Small Business, Entrepreneurship

Choosing Between an External Consultant and a New Employee

February 12, 2021 by First Federal Bank

As an entrepreneur, you want the best for your company — but you only have so much time and attention to give. If you need advice on areas outside of your expertise, you may need to seek out consultation. However, it’s important to weigh the benefits of hiring a new internal consultant versus an external consultant. Here’s a look at a few...

Topics: Small Business, Entrepreneurship

Decreasing Costs for Your Company

February 08, 2021 by First Federal Bank

In lean times, finding ways to minimize and cut costs is crucial for the survival of your business. While some situations can lead to hard choices, taking a smart approach to cost-cutting can help sustain you through a tough period, and set you up for increased financial success down the road.

Topics: Small Business, Entrepreneurship

Traditional Marketing Methods That Still Work

February 01, 2021 by First Federal Bank

When you’re looking for popular marketing trends in 2021, you’re going to find a lot of technology-based options. That doesn’t mean traditional tools like billboards, flyers, and referrals are completely out of the question.

Topics: Small Business, Entrepreneurship

Learn More About Form W-9

January 29, 2021 by First Federal Bank

If you’re an independent contractor, you have a different set of tax obligations from a full- or part-time employee. When you enter into a contact with a company but aren’t on the payroll, you should receive a Form W-9. This allows you to report your earnings and ensure you don’t land in hot water with the Internal Revenue Service.

Topics: Entrepreneurship, Taxes

Tax Resolutions for 2021

January 15, 2021 by First Federal Bank

Nobody looks forward to paying taxes, but a bit of preparation and planning can go a long way toward easing the stress for your small business. As 2021 gets underway, consider making these tax resolutions part of your business strategy for the new year:

Topics: Small Business, Entrepreneurship, Taxes

Managing Your Time When You Work Remotely

January 11, 2021 by First Federal Bank

Remote work has its share of benefits and challenges. Here are seven ways to boost your success when working from home:

Topics: Entrepreneurship, Healthy Living, COVID-19, Family

What is Search Engine Optimization?

January 08, 2021 by First Federal Bank

If your company has an online presence, you might have heard of search engine optimization. It’s defined as “the practice of increasing the quantity and the quality of traffic to your website through organic search engine results.” If none of that made sense to you, or you want to polish up your SEO skills, consider these first steps:

Topics: Small Business, Entrepreneurship