Remote work has seen an exponential rise in popularity among employees, in part due to the pandemic. With office spaces shuttered for months, work moved out of cubicles and communal spaces and into the home. And with major companies adopting work-from-home policies, this trend is not likely to change any time soon.
Search engine optimization is a key part of marketing your local small business. A well-optimized website and strong SEO strategy can raise awareness of your services, attract customers, and put your company at the top of Google search results. Here’s how you can get started with giving your enterprise a boost:
Businesses employ marketing strategies to sell products and services to customers, and just as with other aspects of business, these strategies evolve over time. To prepare your company for next year, keep in mind the following marketing trends that should emerge in 2022:
For all the stress and turmoil the holidays can bring to a business, it’s important you maintain the perspective necessary to see the forest for the trees. This time of year, it’s as essential as ever to acknowledge your employees and let them know they are essential to the success of your business.
Would your company be able to survive a major unexpected expense? Are you prepared for financial hardships or opportunities that come your way? Regardless of the size of your business, it’s important you have a war chest that’s stocked and easy to access.
Temporary agencies can help your business fill short- and long-term positions while reducing your hiring workload. During busy periods of the year, such as the holiday season, temp agencies can be an invaluable tool for businesses in need of extra staff.
While many prominent online retailers provide free shipping, you might wonder if it’s financially feasible to offer this benefit as a part of your company’s online storefront. Many entrepreneurs are glad they’ve made the switch — here’s what they had to say about the benefits, along with some potential drawbacks to look out for:
If you have worked as an employee of a company or another person for most of your life, you are probably used to having taxes withheld from your paycheck and filing one yearly tax return. However, if you are self-employed, you likely need to pay estimated taxes, which are due on a quarterly basis.
If your company undergoes fluctuations in business traffic every year, hiring temporary seasonal staff can be an excellent solution for gaining the extra assistance you need. Here are some recommendations from employment solutions experts on how you can navigate the process effectively: